The Optifit Story The Optifit Story


The Optifit System is completely different from the conventional bra blueprint.

The ‘measurements’ we work to are based on surgical parameters and the science translates into an easy to use, colour-coded measuring strap...Optimeasure, which is the embodiment of this data.

It is not a tapemeasure. It is a fitting band which can only be used to determine your Optifit size.

Please follow the instructions slowly, step-by-step.

We would ask that you go through them more than once to make sure your measurements are correct.

If you have any problems, please contact us:

01457 810628
Body Frame

i.   Feed the end of the Optimeasure between the teeth of the clasp. (fig-1) making sure it is positioned at an angle - the back low and the front directly under the breast (B)...

ii.   Pull the band through the clasp as tight as it will go - so the purple loops on the band are smooth. It will feel very tight. Do not close the clasp just yet (fig-2 and fig-3).

iii.   Take a deep breath. As you inhale, allow the clasp to slide to a wider point...

iv.   When you have fully expanded your ribcage, close the clasp and exhale (fig-4).

v.   The colour or letter is your body frame fit - make a note of this - i.e. Red, Z, Yellow, Y, Green etc (Fig. 5)

Body Depth

i.   Place the clasp at the end of the band onto the top of the shoulder. (fig-1)

ii.   Run the band down the side of the body to the bottom of breast (DO NOT STRETCH IT!). (fig-2)

iii.   MAKE A NOTE OF THE MARK: S, M or L. (Anything up to S is still S) (Fig. 3)

Breast Volume

i.   Put your thumb in the hollow of your armpit and draw a straight line down to a point halfway down the side of the breast. (A) This is the starting point of your breast volume measurement.

ii.   On this point place the end of the Optimeasure (where the elastic joins the clasp).(Fig.1 and A) . With the purple loops to the outside and keeping the band relaxed, lean forward and run the band across the fullest part of the breasts, to the same point on the other side. (Fig.2 and B).

iii.   Make a note of the measurement: 01 to 21. (fig-3)

Update your measurements now     Order Optimeasure


My Optifit bras have transformed my life! I farm and horse-ride virtually every day and the bras have eliminated the uncomfortable bounce.

Auriol Louth, Lincs

I suffer from Fibro-cystic disease and my breasts are sometimes extremely painful. I am delighted to say that wearing my Optifit bras, it is no longer a concern. Fantastic!

Pam Manchester

I can't wear my old bras since I bought Optifit. Had my original one on for half an hour and I felt so uncomfortable, I had to take it off till my Optifit dried!

Karen Ellesmere Port

My Optifit bras are so comfortable. It is such a relief not having straps continually sliding off my shoulders!

Mary Lancaster

Thank goodness I found Optifit. My back no longer hurts. A true wonder bra!

Jenny Cheshire

Bras fit perfectly, love them! Easy to put on now!! I have not worn another bra since! Also my boobs have got higher and are a lot more lifted, even without a bra on! Honestly, they are amazing!

Kerrie Nottingham

Discover the secret

Visit the BraSpa design rooms to view some of our limited edition ranges...available on request.

Visit The Bra Spa
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