The Optifit Journey

Step 1

Choose your bra and place your order

Don’t forget to enter your conventional bra size to give us a sense of your proportions.

Step 4

We Ship your Product

Once you receive your optifit bra, please follow the fitting instructions found in your pack or on the website. If your bra isn’t quite right, please let us know and we will do another size. It is important to us that we get this right for you.

Step 2

We send your Optimeasure

Step 3

Input your measurements online

Log into your account and enter your optimeasurements. We now have everything we need to tailor your bra.

Here are our five simple steps you need to take you on your Optifit journey. 


  • Step 1 – Browse our variety of bras and select your chosen style/colour
  • Step 2 – Enter your current band and cup size before heading to the check out and purchasing your bra
  • Step 3 – You’ll receive our special measuring kit in the post for you to take your own optimeasurements
  • Step 4 – Return to our website, log into your account and enter your optimeasurements
  • Step 5 – Now it’s time for us to handmake your very own bespoke bra and deliver it to you within 14 – 21 days

If you encounter ANY problems completing your order – please contact us on 07718 126 663 and, if you’d prefer, we can process your order over the phone.

Please note – During busier periods there may be a slightly longer delivery time, but we will always keep you updated on when to expect your order.


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