There have been a number of studies suggesting that the wearing of bras may contribute to the discomfort and pain of the breast, as well as other symptoms.
Sales of bras have increased dramatically in the last two decades, promoted by media advertising, which brought a succession of different styles of bras blatantly advertised to achieve cleavage created by forcing the breast out of its natural position.
Due to the difference in lifestyle, the pill, sport and dietary influences, the female body has altered, often resulting in a narrower frame and larger breasts, which means the formula used to determine bra size is out-dated and inappropriate. Thus bringing about problems in support.
Research has shown that the vast majority of women are wearing incorrectly sized bras resulting in breast pain and other complications.
Optifit has been created for every woman whatever size. A radical new design, using patented wire-free technology, giving all of the lift, all of the shape – without the discomfort. Clinically proven to provide breast uplift and promote a balanced posture.
Optifit is handmade to your unique measurements. A healthier alternative to the standard bras currently available. Rather than compressing and encapsulating you with wires, boning and moulded cups, Optifit will elevate your breast, naturally, without pressure or distortion.
*As featured on YouTube
Manufactured in the UK Patent Granted Clinically Proven
Ordinary bras fit against the breast, squashing the tissue to the chest wall. Tightening straps lifts the back, pulls the shoulders down and the head forward. The chest is closed affecting breathing.
Optifit Bras hug the body from the back and cradle the breast from underneath. The breast is elevated and the chest is opened. The shoulders are pulled back and the head balanced.