Transform Your Life Transform Your Life

A Bra For Everyone- over 1500 different sizes

A Bra that needs no wires

Optifit- Tech and innovation means:

  • No Wire Pain
  • No Rashes
  • and Still Strong

A conventional Bra size is not what you think..

Your current Bra has the same cup size of at least 4-5 other Bras and is based on two measurements leaving many with

  • Cups too large or too small and/or
  • Band too large or too small
  • Leading to compression, poor Breast support and Breast pain

The Optifit Bra is a made to measure bra based on 3 dimensional measurements- Breast Height, Breast Volume and Body Frame

  • Functional
  • Intelligent
  • Technology


Start Your Optifit Journey

Step 1

Choose your bra and place your order

Don’t forget to enter your conventional bra size to give us a sense of your proportions.

Step 4

We Ship your Product

Once you receive your optifit bra, please follow the fitting instructions found in your pack or on the website. If your bra isn’t quite right, please let us know and we will do another size. It is important to us that we get this right for you.

Step 2

We send your Optimeasure

Step 3

Input your measurements online

Log into your account and enter your optimeasurements.
We now have everything we need to tailor your bra.
Shop now

A 3D measuring system based on the measurements taken by surgeons... Clinically proven to...

IF YOU SUFFER WITH ANY OF THESE PROBLEMS then a made-to-measure Optifit is for you!
Shop now


My Optifit bras have transformed my life! I farm and horse-ride virtually every day and the bras have eliminated the uncomfortable bounce.

Auriol Louth, Lincs

I suffer from Fibro-cystic disease and my breasts are sometimes extremely painful. I am delighted to say that wearing my Optifit bras, it is no longer a concern. Fantastic!

Pam Manchester

I can't wear my old bras since I bought Optifit. Had my original one on for half an hour and I felt so uncomfortable, I had to take it off till my Optifit dried!

Karen Ellesmere Port

My Optifit bras are so comfortable. It is such a relief not having straps continually sliding off my shoulders!

Mary Lancaster

Thank goodness I found Optifit. My back no longer hurts. A true wonder bra!

Jenny Cheshire

Bras fit perfectly, love them! Easy to put on now!! I have not worn another bra since! Also my boobs have got higher and are a lot more lifted, even without a bra on! Honestly, they are amazing!

Kerrie Nottingham

Ditch your usual bra and switch to Optifit

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