Your Measurements

Optifit is NOT a conventional bra…it is a very different kind of breast support made to YOUR anatomical measurements. We consider more parameters than the conventional bra size range and our sizes cannot be compared to the standard 32/34/36, A/B/C etc.

Each one of us is different and unique; a group of women may ‘measure’ the same conventional size, but none of them will be the same shape!

Our Optimeasure is a flexible 3D fitting band, which ‘fits’ around your unique shape and determines your Optifit size.

Step 1 – Request your free Optimeasure kit

Step 2 – Take your 3 Optimeasurements

It is essential that you follow the instructions on the leaflet you receive in your Optimeasure kit, along with this link to our short instructional film.

To achieve the most accurate result, we recommend you repeat each step several times to be sure the measurement is accurate.

What if I get it wrong?

We understand how worried some girls are about measuring themselves and ordering online in case they get it wrong. Don’t worry! – If you have any problems just get in touch, we are here to support you.

Step 3 – Order your Bra

Once you have obtained your Optimeasurements and are ready to place your order, simply select your style and colour on our website and enter your measurements. Don’t forget to enter your conventional bra size too – this gives us a sense of your proportions.

Along with your Optimeasurements, we now have everything we need to tailor your bra. If you encounter ANY problems completing your order – please contact us on 01457 810628 and, if you’d prefer, we can process your order over the phone.

Please note – Each Optifit Bra is custom made for you to your exact measurements, we normally allow 14 – 21 days delivery, however during busier periods there may be a slightly longer wait, we will always keep you updated on when to expect your order.


My Optifit bras have transformed my life! I farm and horse-ride virtually every day and the bras have eliminated the uncomfortable bounce.

Auriol Louth, Lincs

I suffer from Fibro-cystic disease and my breasts are sometimes extremely painful. I am delighted to say that wearing my Optifit bras, it is no longer a concern. Fantastic!

Pam Manchester

I can't wear my old bras since I bought Optifit. Had my original one on for half an hour and I felt so uncomfortable, I had to take it off till my Optifit dried!

Karen Ellesmere Port

My Optifit bras are so comfortable. It is such a relief not having straps continually sliding off my shoulders!

Mary Lancaster

Thank goodness I found Optifit. My back no longer hurts. A true wonder bra!

Jenny Cheshire

Bras fit perfectly, love them! Easy to put on now!! I have not worn another bra since! Also my boobs have got higher and are a lot more lifted, even without a bra on! Honestly, they are amazing!

Kerrie Nottingham

Discover the secret

Visit the BraSpa design rooms to view some of our limited edition ranges...available on request.

Visit The Bra Spa
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