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From the first days of pregnancy through to the early months of motherhood, your breasts and body undergo amazing changes Optifit has been designed to support you all the way!

So, how is Optifit different?

ALL conventional maternity bras are breast focussed and fix the weight at the front by pushing into your chest wall. The back rides up and the straps pull your shoulders down, closing your chest and shortening your abdominal cavity.

Optifit has been specifically designed to work in the opposite way. The back sits low and the straps push and rotate your shoulders backwards, opening your chest and lengthening your abdominal cavity. Effectively lifting the downward pressure away, promoting a balanced posture and maximising the space for baby!

So when you are pregnant, Optifit Maternity will help to:

  1. Prevent overstretching of the suspensory ligament reducing the chance of stretch marks.
  2. Preserve your shape.
  3. Maintain the position of your breast.
  4. Aid posture to relieve pressure on the diaphragm and balance the pelvis.
  5. Reduce unnecessary discomfort.

Update your measurements now

It’s Time For a Change

The revolutionary Optifit is a radical new design and has been created for everywoman whatever size. A healthy alternative to the standard bras currently available. Rather than compressing and encapsulating you with wires , boning and moulded cups, Optifit will elevate your breast without pressure or distortion.


Step 1

Choose your bra and place your order

Don’t forget to enter your conventional bra size to give us a sense of your proportions.

Step 4

We Ship your Product

Once you receive your optifit bra, please follow the fitting instructions found in your pack or on the website. If your bra isn’t quite right, please let us know and we will do another size. It is important to us that we get this right for you.

Step 2

We send your Optimeasure

Step 3

Input your measurements online

Log into your account and enter your optimeasurements. We now have everything we need to tailor your bra.


My Optifit bras have transformed my life! I farm and horse-ride virtually every day and the bras have eliminated the uncomfortable bounce.

Auriol Louth, Lincs

I suffer from Fibro-cystic disease and my breasts are sometimes extremely painful. I am delighted to say that wearing my Optifit bras, it is no longer a concern. Fantastic!

Pam Manchester

I can't wear my old bras since I bought Optifit. Had my original one on for half an hour and I felt so uncomfortable, I had to take it off till my Optifit dried!

Karen Ellesmere Port

My Optifit bras are so comfortable. It is such a relief not having straps continually sliding off my shoulders!

Mary Lancaster

Thank goodness I found Optifit. My back no longer hurts. A true wonder bra!

Jenny Cheshire

Bras fit perfectly, love them! Easy to put on now!! I have not worn another bra since! Also my boobs have got higher and are a lot more lifted, even without a bra on! Honestly, they are amazing!

Kerrie Nottingham

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